What are the requirements for Real Estate Agents in Florida when advertising their services?.
Theses are requirements as per the Florida Administrative Code 61J2-10.025 Advertising.
(1) All advertising must be in a manner in which reasonable persons would know they are dealing with a real estate licensee. All real estate advertisements must include the licensed name of the brokerage firm. No real estate advertisement placed or caused to be placed by a licensee shall be fraudulent, false, deceptive or misleading.
(2) When the licensee’s personal name appears in the advertisement, at the very least the licensee’s last name must be used in the manner in which it is registered with the Commission.
(3)(a) When advertising on a site on the Internet, the brokerage firm name as required in subsection (1), above, shall be placed adjacent to or immediately above or below the point of contact information. “Point of contact information” refers to any means by which to contact the brokerage firm or individual licensee including mailing address(es), physical street address(es), email address(es), telephone number(s) or facsimile telephone number(s).
(b) The remaining requirements of subsections (1) and (2), apply to advertising on a site on the Internet.
Rulemaking Authority 475.05, 475.25(1)© FS. Law Implemented 475.01, 475.25(1)©, 475.4511 FS. History–New 1-1-80, Amended 2-17-81, 3-14-85, Formerly 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99, 7-4-06, 2-5-07.